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Sonoma wine, MarTech, the marketing technology stack, how to develop a marketing automation playbook.
crmtalk
047 CRM Fun & Games
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Sam and Steve discuss gamification and touch on the benefits of a marketing automation playbook.
046 El Nino CRM
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Voice control of CRM, prospect and customer engagement data with Wistia and Attach, CRM and marketing automation poll results, Google Trends for CRM and MA vendors.
045 Everyone Needs a Rewrite
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Native advertising, removal of CRM features, CRM software rewrites, 2016 predictions, crowdsourced CRM review sites.
044 CRM Proximity
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Steve and Sam talk CRM and mapping with Proxima Software founder David Wahl.
043 Between Vacations
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Sam & Steve discuss Dreamforce, Infor Next San Diego, CPQ technology, Amazon EC2 & S3, Chromebooks, Vertical CRM vendors and LinkedIn as CRM.
042 Wispy Cirrus Clouds at Dreamforce
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Steve interviews Brandon Bruce, co-founder of CirrusPath, at Dreamforce 2015 in the Admin Lodge.
041 Useful CRM Cases
Sam and Steve talk about CRM use cases and a bottle of 2001 Casanova di Neri Brunello.
040 Against Doctor’s Orders
Ignoring orthopedists, Apple Watch flop, Government CRM, poor man’s B2B landing pages
039 Hawkish Warriors
After congratulating one another for the respective championship victories of the Hawks and the Warriors, Sam and Steve discuss CRM … Episode detail
038 The Salesfortification of Sage
Steve and Sam lightly deconstruct the Marc Benioff / Stephen Kelly fireside chat about the upcoming release of Sage Life, … Episode detail
037 Salesforce Speculation Frenzy
Sam and Steve discuss all the speculation that was sparked by Bloomberg’s report that salesforce.com “is working with financial advisors”. … Episode detail
036 Converging on CRM
Steve & John discuss Convergence 2015, InsideSales, ProsperWorks, HubSpot CRM and Larry Ellison.
035 Salesforce, Microsoft Dynamics CRM or Sugar?
Sam, Steve and guest John Kassar discuss the differences and similarities among Sugar, Microsoft Dynamics CRM and Salesforce.
034 Prototypical CRM
CRM prototypes, configuration vs. customization, Sage’s salesforce.com announcement, Google’s new mobile-friendliness standards, Amazon Prime addiction.
033 Mobile Garments
How specialization is occurring in everything from mobile apps to underwear. CRM requirements, the business value of podcasting and getting … Episode detail
032 Clavicular Hardware
After talking about Steve’s latest mountain bike mishap, Sam and Steve review their batting averages on their 2014 CRM predictions … Episode detail
031 Infor-mative
A post-Inforum 2014 discussion about Infor CRM (formerly SalesLogix) and how CRM fits in with Infor’s many offerings.
030 CRM & ERP Integration
Sam discusses the differences between integrating CRM & ERP and unifying the two product categories and the challenges of either … Episode detail
029 Index This Mess!
Steve & Sam talk to Diane Berry, Chief Knowledge Evangelist at Coveo, about the present state and the future of … Episode detail